It is pointless to be on the net and try to attract customers from another city or country. By pinning your business to the actual physical location of the business, we ensure that only customers who could drive or walk to your business would be exposed to your website in the search results.
For example: people are looking for ice cream cafes in Seattle too. But it’s pointless if you manage to attract someone from there when your business is actually in Sevilla, Spain.