Organic traffic is people landing up on your site without you having to apply any external stimulus like online advertising or offline advertising for that matter. People land up on your site because of the content that you have written and the search engines pointing at you for a relevant search query.
With your effort of updating your NowFloats website regularly and relevantly, we ensure that you start getting established as someone who is an expert in your business (within the location for maximum impact) and thus start rising in the search results. Please note that this DOES NOT happen overnight. It takes time (but no more money : ) and effort to curate the website.